If Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers...
I belong to a lot of customer loyalty programs. In fact, you might say that when it comes to loyalty programs, I’m a “frequent flier.” if there’s a program to belong to, tell me where to sign. My...
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Customer Interaction Manager (CIM) In The Cloud
Consumers are more digitally connected than ever before. Their data, their questions, their comments – both positive and negative – are streaming in 24/7. Meanwhile, channels and social networks...
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Everyone’s Tweeting About It . . . Not!
Twitter has been hailed as a marketer’s best buddy more than once. After all, where else can you gather such an avalanche of consumer sentiment? Or push real-time marketing messages at just the right...
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Connecting With Tailored Audiences On Twitter: What Marketers Need To Know
Last month, Twitter officially launched its Tailored Audiences offering, giving brands a big boost when it comes to making online social connections with their prospects and customers. Simply put, this...
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Big Changes Ahead For Loyalty – Are You Ready?
Last year was chock-full of lessons. We learned what the fox says. We learned about twerking (and wished we hadn't). Perhaps most important for marketers, we learned that having the right relationship...
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